Monday, 31 October 2011

Main Task: Front Cover Textual Analysis









































Denotation: In this magazine we can see a well known RnB artist know as Keri Hilson posing in a very sophisticating way. The background is plain and has a shade of black. The fonts used contrast the background colour. In the front cover you are able to notice that the artist mentioned are written in big and bold font to engage the reader and to inform them of articles that this magazine will include. This indicates that the reader already has some sort of knowledge as to what the magazine is about with seeing the front cover. There is little text used on the front cover, this could be because of the main image and this already catches the reader’s attention and with the artists name s that they have already used, because they are well known in the music industry and in RnB and hip hop, the small information used will connect the reader’s attention. Te colour red and white is used as the fonts which contrast well together and also with the background, even with the bar code indicating the blackberry messenger add, the three coloured used are also included. The colour scheme is continuous and no other colour is used to make a colour clash.



Connotation: The main image symbolises what the article written about the artist Keri Hilson and how she has been a '(VERY) Bad Girl'. The main image shows control as she has a police hat on which could be shown that her behaviour as being someone who doesn't care about the law and s on, and this is the main representation of 'bad' people in general. In addition to this she is half naked which also refers back to the cover line article that has been written about her. Her facial expression symbolises an emotion of not caring and very relaxed but still very sexy. Her makeup contrasts with the back ground, all the way to her nail vanish. The background colour contrast with the main images makeup and the black used in the background also contrasts with the main images outfit, which make the outfit noticeable.



Mise-en-scene: On the main image there are not as much cloths and she is wearing a police hat which indicates that she is in charge. The readers can also interpreted this as becoming independent and representing women which her album is all about (No Boy Allowed). The outfit that she is wearing shows her figure which could portray the target audience for this particular magazine. The lighting is focused on her face to show her facial expressions which conveys power and control which is also symbolised in her outfit that she is wearing, this is also called high-key lighting which is usually bright and natural. The lower part of her body, the light isn't as much as is darker compared to her upper body. Her facial expressions are demanding and she is in control but rather than being forceful with her expressions she is being sexy. Her body language is exposing her curve and she has her left hand placed on her head which could symbolise the un-expediency of her now being in control. She uses silver accessories which once again contrast with the background, and her hat has also got traces of silver.



Target Audience: the target audience could be both sexes. This is mainly because the main image portrays what Keri Hilson’s album is about, which is about women becoming independent and not having to depend on men, however this could attract men as well. Well known male hip hop and rnb artist are shown on the front page which could engage male to read their particular article and also Keri Hilson is looked to be a sex symbol and because her pose is very sophisticating and sexy this could also engage men. Because the main picture is so engaging there is not that much text used because the target audience that the magazine is aiming at should be aware of the artist Keri Hilson so they would already have some understanding about her album, or they would want to know if there was any new information with her. It’s as if the company uses specific artist that are well know to employ their target audience.


Masthead: The masthead is very distinctive and is one of the colours being used that gives the front cover some sort of harmony and contrast. It very bold and is spread out evenly so even when covered by the main image it can still be recognised. The font is big but soft, it is not written in capitals which gives it more of a soft edge rather than a fierce edge which is the opposite of what the main image is portraying, which is being fierce. This could be because if the masthead is too fierce or distinctive because it will probably clash with the main image. This could probably take the impact on the emotion and the message that the main image is trying to portray, and it will probably take the message away if the masthead was sharp.

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