

Denotations:
In this magazine you can see a Young black man carrying some educational book, this shows that the genre of this particular magazine is a college magazine, especially when it is written as the title. the colours used for the subheading and for the heading is yellow, this can suggest that this is probably a summer magi zine for the college, yellow normally represents summer, happiness and enjoyment. this is also portrayed in the date of the magazine that says 'Summer 2009', it is also highlighted in yellow so the reader can have a better understanding. the lack and white colours have make a good contrast with the yellow colours that have been used. it is now more noticed and bright, this will catch readers attention. underneath the bar code the currency of the money of what the magazine is worth is in dollars, this suggests that this is probably an American magazine. The big bold subheading give the reader a view of what the college is about and what they might specialise in. the fonts are very exciting and eye catching, this also links to the fact that it is summer break and activities that you can do in the summer will be in the magazine, for example a pink slat is on the right hand side of the magazine to portray that there is an activity for paint balling, this is underneath the word 'Lifestyle', this could suggest the way their students spend their time and that it is a fun and outgoing college. The bright yellow sub heading include things like the culture of the college. it also mentions 'Dance hall' which is some genre of dance, this could also be part of what the college specialise in. It also states some religious facts and says, 'Thank Gos its Friday', this suggests that it is a religious college also
Mise- En - Scene
The man in the magazine is wearing mostly black which emphasises the colours used for the fonts in the front page. He is wearing a silver cross which could suggest Christianity and because it is silver this could portray wealth and he is from a good background, which could link into where the college is and it could be a wealthy place in America somewhere, hence the reason why there is so many activities going on, because most of the students can afford it. He is carrying a 'Law, Business and society' book. this could portray the type if college that it is and what it specialises in. Him being black could also link to where the college may be, probably the majority of students in the college are black. The light being shown is shown behind him, behind his head. this could be to make the heading more noticeable, especially when the colour used is already bright, in addition to this it could also be to emphasis the fact that it is a summer college magazine.
The non-verbal communication used is that the man has a warm smile o his face, this suggest happiness and probably excitement for the summer and the activities to come. the way he is position is that he is showing his books but also smiling, he could be giving a message saying that education comes first and then you could enjoy your summer even more because you would have gotten good grades. it could be also representing the college by suggesting that the college believes in education first then all the fun comes after. so him carrying the books could also show a serious side to education but there is always fun and excitement later on.
Magazine Connotations:
The master head is very big and eye catching, especially with the colours that have been used, the date line is at the top of the master head but is very small but still noticeable because of the colour used which is yellow and it also symbolises the summer and what the magazine is trying to portray. The web link to the magazine is at the bottom of the master head, this could encourage the reader to stay tuned into what they might have to offer and if they enjoy the articles, storied and information the magazine has to offer they will probably tune in to the web link. In the web link they might be able to gain more information about the college and they might even have things like newspaper online and so on. The bar code on the side of the magazine indicates that it is not free and you will have to purchase it which could suggest that it might not be for a specific crowd and that it probably is for people around that certain area.
Anchorage: All of the subheading that are very noticeable makes the main image have meaning. for example one of the subheadings say 'Thank God it is Friday'. In the main picture the man is wearing a silver cross around his neck, this symbolises religion, Christianity. there is many exciting and fun quote such as 'Make money', 'Spring break escape'. This can suggest why the man is smiling and why its so warm, this is because after all the hard work its now summer break and they can all have a nice time for the summer.
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