Main Task: Evaluation FINAL

Q3. What kind of media institution might distribute your media product and why?

In reference to the publishing house that I studied as my coursework, which included planning and research, I believe that Condé Nast would be more likely to publish and distribute my magazine. One of the reasons why Condé Nast would publish my magazine is because they haven’t established a music magazine and this could benefit their company because they would be aiming for a niche market, which could then increase their customer base. Even though Condé Nast own fashion and entertainment magazines such as Vogue and Vanity Fair, my magazine also includes these factors however my target audience is women, RnB and hip-hop which Condé Nast fail to produce.

In addition to this I believe that Condé Nast focus on a affluent audience and therefore they fall short when covering a mass market and their age range isn’t as wide because certain people for example 16 year olds will not be able to afford such magazines. They portray this in one of their magazines such as their house and garden magazine which focuses on interior design, gardening and entertaining. This is based on a middle class audience, whereas my magazine is based on both working and middle class. Howevever more of working class women mainly because middle class women probably won’t be able to relate to hip hop music.

I would probably distribute my magazine in big musicCD stores such as HMV. This is because HMV is a well known music store that different people with different ages and ethnicity visit .Another place that I will use to distribute my magazine will be news agent shops in allocated areas where I think my audience will be based. This will also be in local areas so it can reach working class women, with a reasonable price.